I’m excited for this season’s launch of &Work apparel, a brand by the talented Eric Wallis of Action Labor Collaborative. When Eric first told me about his idea for the brand, I was right on board. They’re the kind of clothes I like to see guys wear: understated, manly, functional. It’s funny, my favorite clothes on Chris are usually the dirty ones he comes home from work in.

I just worked with Eric on some &Work copy. He was going for an element of mystery so it was a challenge to convey the brand’s platform while keeping it simple and alluring. We’ll see how it all comes together in the next few months as shipments head out to stores. In the meantime, you can read an interview with Eric at Trucker Deluxe, follow &Work on Twitter, and search for the soon-to-be-released &Work Apparel Facebook page.