I’m honored to be among the ranks of professionals now interviewed on Managing Editor, a website dedicated to editorial management, tech, marketing, writing and inspiration. The site and its newsletter have fast become weekly go-to reads for me.
Scope out my conversation with Lee Price: All Aboard! How to Get Your Whole Team Involved with Content Marketing, and her e-news preface of our talk:
Content marketing can be a lonely job.
But the stereotype of a solitary writer holed up in a cabin with a typewriter doesn’t really hold up when you’re trying to tell stories about other people’s work and experiences. You need to be closer to the action.
That’s why I was intrigued by Lis Korb, who runs marketing at the small cruise ship travel company AdventureSmith Explorations. Her team’s primary content is reviews of travel experiences. And they generate that content by sending every employee on trips. (Amazing perk, right?)
So as you can imagine, Lis has a really helpful perspective about collaborating with non-writers to use language in new and interesting ways. Here’s my favorite advice she shared:
“Treat your writing like you’re packing a carry-on. Lay everything out & then cut it in half.”
This past weekend I was a guest camp counselor at Camp BC, a grown-ups-only camp experience at Basecamp Tahoe City, teaching a group about travel writing and journaling—with a focus on how to document a trip while you’re on one.
Our small group met while a light snow dusted the ground outside, chatting about tricks of the trade writing for all platforms, from magazines and books to blogs and Instagram. I live-reported the event on AdventureSmith’s Instagram account. A few highlights:
So nice to see the 🍌🍓🥝🍍 of my labor in print. Look for AdventureSmith Explorations in Sunset magazine’s April Travel section, where we get kudos in the “Be the Change” sidebar for carbon-free cruising since 2005.
While AdventureSmith is regularly featured in national newspapers like the Chicago Tribune and in Condé Nast Traveler for the magazine’s annual Top Travel Specialists roundup, this Sunset story was an unexpected nod to one of the core principles of our travel company—in a publication I’ve long subscribed to—so I am especially proud of the mention and our PR/marketing team at AdventureSmith.
The story is only in print right now; find it on stands this month. You can read a snippet of the article on AdventureSmith’s website, as well as view our other recent News & Awards.
I flew to Antarctica this past December. Hard to believe, hard to explain, but I tried my best on AdventureSmith’s blog. Read my review of my air cruise: Expert Review: Antarctic Express Fly the Drake.
I recently traveled to Peru for a work trip with AdventureSmith Explorations and only had time for two small sketches. For photos from the journey, view my Instagram feeds: the personal/llama-filled @lis_k and the professional @adventure_smith, which features a fuller look at my wanderings in the Lares and Salkantay regions, Sacred Valley, Cusco and Machu Picchu. Huayna Picchu is sketched above while I waited in line for the gates to open; below is a view of Humantay Glacier, an acclimatization hike I took on the Salkantay trek. My full expert review is also now published on this trip – read my trip report.
I’m back at AdventureSmith Explorations after some travels, now subbing in for their Content Manager while she’s on maternity leave. From social media posts (like the one above) to building new trip web pages to updating rates for the coming travel season, I’ve been busy! One of my coworkers is a hobby mixologist and his amazing craft cocktails inspired a new series on the AdventureSmith blog that I launched: Sunset Sippers, a craft cocktail paired with one of our small ship cruises. Chris essentially makes one of his drinks, and we brainstorm our ideal small ship deck and destination to sip it on!
Trip building is one of my biggest tasks as the company grows and provides custom travel services for more and more small ship cruises around the world. One of the most recent trips and ships I built, Preservation Inlet Discovery, travels in New Zealand’s Fiordland region.
Here is a picture of most of the team on a small ship cruise aboard the Tahoe Gal in our hometown. While we don’t sell trips on Lake Tahoe (no overnight accommodation allowed here), we can still benefit from some on-water experience.
Browse the AdventureSmith blog to see more of my current posts.
It’s been a fun dance the past few weeks juggling some serious travel (I’ve been as far north on the South Island as Totaranui and as far south as Te Anau) with my freelance editorial work. I accidentally hiked 24 miles in a day on the Kepler Track out of Te Anau in the midst of a proofreading deadline for GoldieBlox’s toy sets (parts from the GoldieBlox and the Builder’s Survival Kit pictured above)—and still hit my deadline! The trail was just so fun I kept going up and up, but eventually had to hike down all those miles. I’ve uploaded files from a sheep station, resized images at backpacker hostel kitchen tables, and pulled quite a few 6am wake-up calls to squeeze it all in. But I’m loving the flexibility of my work and how it is allowing me to visit such a special place like New Zealand. And one fun ironic thing is that I’m currently working on building up AdventureSmith’s New Zealand small ship cruise offerings, so I have been able to visit the places I’m writing about: Fjordland, Waiheke and Bay of Islands region, and today I head to Queen Charlotte Sound, where another of the company’s cruises sails.