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I attended PURE Life Experiences in Marrakesh for AdventureSmith this past September, representing our company as a buyer at trade show for the high-end experiential travel industry. While the trip was mostly work filled, I had a little time for exploring in the Atlas Mountains with my cousin (who lives in Casablanca) and for roaming in Marrakesh’s Medina and the gorgeous Jardin Majorelle.

Along with meeting with AdventureSmith’s current partner operators, I was tasked with scoping out new small ships and luxury lodges to bring to our clients & met a fun range of folks—my show besties being from Sheldon Chalet and FeelViana Hotel. PURE was also an opportunity to learn from great minds, like Andy Lark of Group Lark who spoke about “cracking the code on experience.”

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