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PR and advertising folks have their work cut out for them due to this season of no snow. Right before Christmas I had to rework some ad copy for a client to promote cruises vs snowmobiling, and here’s how it turned out. The client wanted to run with a “sNOw problem” concept, but we’ve all heard that before so I tried to do something a bit different. Every time I turn in a copywriting job, I always wonder: Would Don Draper love or hate this?

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